3rd place in the Business Ideas category
Couchbummel - interactive online live shopping
Tim Görlitz, Jennifer Schröder, Torsten von Bültzingslöwen, Max Janßen-Müller, Louis Lippmann
The app Couchbummel turns online shopping into a live shopping event. Retailers present their assortment in a livestream. They interact with customers via live chat and offer them virtual advice. This enables customers to better assess the products and make more informed purchasing decisions than when shopping via an anonymous online store. The integrated store system makes it possible to order the products on offer directly in the app. In this way, Couchbummel enables online shopping that is characterized by interaction and authenticity.