Workshops of the Cardiff University

Cardiff University

Online via Zoom

04.11. - 16.12.2021

5pm - 6pm (German Time)

6pm - 7pm (German Time) 

If you are interested in taking part in one or all of these workshops,
please contact Meike Goos.

04.11.21 Market research and competition – Claire Parry-Witchell

You have a great idea, now you need to look at the market segment and current trends. You will also need to identify your competitors and see how they operate, including what the strengths and weaknesses are. This workshop will help you discover how you can position yourself in a competitive market.

10.11.21 Digital marketing overview

In this day and age, when we think of marketing we immediately think ‘digital’. That’s not to say it’s the only form of marketing, but it’s certainly one we should be focusing on. In this session you’ll learn a little bit about all the different digital marketing tactics from social media to SEO and PPC and more

11.11. 21 Social media marketing – Austin Walters

This session with equip you with some amazing tools to get your online social media marketing strategy moving. Join Austin, the social media marketing guru for this very informative session. You will learn a lot so be prepared to take notes!

17.11.21 Facebook Ads

Facebook Ads can be one of the most profitable ways to market your business but they can also lead to you burning through money – and we don’t want that to happen to you. In this overview session you’ll learn exactly how to plan, setup and manage Facebook Ads to generate sales and enquiries for your business.

18.11.21 Accounting- the basics – Matthew Jones

Before you can hire someone to do it for you, running your own finances can be daunting. We will give you the terminology and methods you need to know to stay on top of your finances as your business starts to grow. This is an essential workshop for new entrepreneurs who are running their own accounts. Join Matt from for expert advice.

24.11.21 Email Marketing

Email marketing is often overlooked but when used correctly and with a solid strategy linked with other digital marketing tactics, it can yield great results. In this session, you’ll learn about the different types of email marketing, the platforms and software available, and the best strategies to get results. 

25.11.21 Investment and funding – Gareth Jones

This workshop will focus on understanding your options when looking to fund a new business opportunity. We will cover the ways to make your idea look attractive to investors, and the strategy that gives you the best chance of success.

Leading the workshop is Gareth Jones from Town Square Spaces. Experienced the pain and joy of founding and leading one of the UK’s largest communities of entrepreneurs. Driven by systems change, Gareth is passionate about improving the way entrepreneurs and their employees work. 

01.12.21 Networking Skills

One thing you must know when starting your business is that somebody knows somebody that can help you out. In this session, you’ll explore how to make professional connections and how to sell yourself and your story to others. Learn the tools you need to be memorable and consistent, because you never know who you’ll meet in the business world. 

02.12.21 Intellectual property – Hywell Matthews (IPGOV)

Come along for this great opportunity to learn all about Intellectual property, including copyright and trademark, and grab the chance to ask your questions to our GOVUK expert.

08.12.21 Disability in employment and entrepreneurship

The Welsh Government has employed a network of Disabled People’s Employment Champions to create a culture shift in the way employers in Wales think about disabled people’s employment. The Champions’ aim is to increase awareness of the availability of talent and skills provided by disabled people and the benefits this can bring. They want to help people take action to create the conditions where disabled people can gain access to, and thrive in, the workplace. Join us to learn more about how you can help in creating the culture shift.

09.12.21 Marketing and customer relationships – Ben Hoffmeister

-Join Ben Hofmeister to learn how to provide creative support and marketing insights to build highly impactful partnerships.

15.12.21 Problem Solving skills for start-ups

Problem solving is a combination of key skills. As entrepreneurs we need to combine these skills to best deal with the everyday and long term business problems. This session will explore some of the key skills needed by not just start ups but graduates and employees too.   

16.12.21 Business Well-Being – Claire Parry-Witchell

Starting your own business is both very rewarding and challenging and it is important to take care of your well-being. Join Claire for a session that will equip you with management tools and tips to help during the challenging times.