2nd place in the Business Concepts category
equalchamps - a match for equal opportunities in professional sports
Lina Soffner, Laura Elbers, Miguel Bebensee
In competitive sports, enormous differences exist between women and men in terms of income and competition bonuses: 93% of the sports sponsorship volume is accounted for by the men's sports industry, and only 7% by women's sports. With the help of a mediation platform for sponsorship contracts, the social start-up equalchamps wants to ensure more equal opportunities. An algorithm mediates the appropriate sponsorship between female athletes and companies. In this way, equalchamps is committed to the UN sustainability goal of "gender equality" and would like to achieve a social rethink in the long term.