Sonar- Sales success through the analysis of "digital body language" Stephan Buttgereit
Good salespeople are able to use the body language of their customers to decide which products are most likely to be purchased and when. But what is the situation in online retail? Statistics show that about 97% of users leave a website without buying anything and never return. Sonar is a technology solution for marketing optimization in e-commerce. The AI-based technology analyzes the mouse movements of customers and translates them into a kind of "digital body language". From this, patterns can be identified that indicate satisfaction, attention and interest. In this way, Sonar helps e-commerce and digital companies to improve the way they address their website users and optimize advertising measures.