1st place in the Business Ideas category
PARU té - The caffeinated refreshment alternative
Erik Ruge, Paul Kukolka, Paulina Teuscher (Bremerhaven University of Applied Sciences)
For people who prefer a cold drink to coffee for their energy kick, there is now a healthy and fair alternative to cola, mate or energy drinks: PARU té. The lemonade is based on the caffeinated coffee cherry - actually a waste product of the coffee industry. Its caffeine content is equal to that of an energy drink, but has an extremely gentle and invigorating effect. The raw material is taken from Peruvian coffee farmers in organic quality, who thereby receive a second income. In this way, PARU té makes a sustainable and social contribution and has what it takes to become a fair trend drink.