HUDDY pullovers are as unique as the people that wear them. Viktoria Theoharova’s approach is to produce pullovers that fit perfectly in a customised and sustainable way. In the webshop or in the physical store, customers can put together their own personal favourite item using the modular principle. Numerous designs and customisation options are available. In this way, HUDDY caters for the desire to own individual clothing with a perfect fit. For the production, almost all the fabrics are sustainably produced in Germany. This ensures short delivery routes and fair working conditions. For marketing, Viktoria Theoharova relies on a regional network of models, photographers, and web and graphic designers. Launched in 2017 as one of the business ideas at CAMPUSiDEEN, HUDDY has since developed so well that it is now competing in the Business Plan category.
Things have been steadily improving for Viktoria Theoharova since then. From her studio in Bremen’s Neustadt district, she moved HUDDY to a start-up collective in the city centre at the beginning of 2019. “We inspire and support each other” says Theoharova, who still runs HUDDY on her own. “We have a similar target group, and we all work sustainably and regionally.” The entrepreneur is enthusiastic about Bremen’s start-up scene and is very well connected there. “I go to start-up events and also like to go to the Start-Up Pitch Nights,” she says. In her opinion, Bremen is the perfect place to start up a business because everything takes place on a personal level here. She met the photographer for her collections during the BRUT programme, for example. Things are going well for Huddy, and Viktoria Theoharova has no lack of orders. “I get photos sent to me by my clients in their Huddies” she says. “That is precisely why things are moving forward – because it makes me really happy. I do what I do best for a living. And I love what I do. It’s as simple as that.”