Yummy Organics is a brand for fairly traded spices. These are traditionally grown by small farmers in Sri Lanka, imported directly to Germany by Yummy Organics without the use of middlemen, and processed, bottled and prepared for shipping by hand in Bremen. Founder Laura Brandt, an alumna of Bremerhaven University of Applied Sciences, attaches great importance to complete transparency: the supply chain can be traced back to the farmer using a tracking code, and you can “get to know” the producers via portraits and videos. What is special about the business model is that Yummy Organics is the first online shop where customers can determine the price themselves interactively. They can use a slider to decide for themselves how much a fairly produced product is worth to them. The direct impact of their price decision on the situation of farmers in developing countries is shown by means of infographics.