How to build products and services consumers really want

“People do not want a quarter-inch drill, they want a quarter inch hole” Theodore Levitt, 1962.

Customers buy products and services to get jobs done and can be described as “solution agnostic”. Based on jobs-to-be-done theory you are going to learn, in a structured framework, how to build products and services customers really want.

This training will be in English and spaces are subject to availability.

Organised by
Jacobs University in cooperation with Starthaus

Kostja Hausdörffer, Starthaus



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18 February 2020, 16:30 to 19:30

Domsheide 14-15
28195 Bremen